When Co-Founder and CEO Wes Williams realized that cannabis could help him function better by easing his attention deficit disorder and reducing his stutter, he was blown away. But that excitement quickly faded—unpredictable results prevented him from being his best self. Consistency was missing for Wes, and he walked away from cannabis disappointed by the lack of standardization in the different edibles he had tried.
Co-Founder and COO Josh Eisenberg also wanted something better. Since 2011, he had served the medical cannabis community. While his work delivering cannabis medicine led to two arrests without convictions, it later opened the door for him to apply for a social equity business license. A cannabis industry veteran, he had been looking to create a better edibles experience for years as products simply grew in THC levels with different flavors, but did not change in any other aspect. He was frustrated by the lack of innovation and invention and the challenges that his cannabis customers and patients kept encountering.
The two first met when Wes was a mentor to Josh at the Wharton School of Business at the University of Pennsylvania. When they crossed paths years later and discovered their aligned interests and concerns with cannabis, the idea to create a line of self-care edibles that could be integrated into everyday life was born. They worked to create something new—a combination of full-spectrum cannabinoids with natural compounds tailored to specific effects that went beyond the basic cannabinoid / terpene combinations flooding the market.
And that’s what Kinetik is all about: edibles for everyday life and tactical self-care. Wes and Josh are grateful for the opportunity to support people in leading better lives and making the most of each day.
Beyond medical, beyond recreational—Kinetik is about enjoying cannabis functionally