The two first met when Wes was a mentor to Josh at the Wharton School of Business at the University of Pennsylvania, and when the two crossed paths years later and discovered their aligned interests and concerns with cannabis, the idea to create a line of self-care edibles that could be integrated into everyday life was born. They worked to create something new—a combination of full-spectrum cannabinoids with vitamins, adaptogens and nootropics tailored to specific effects that went beyond the basic cannabinoid / terpene combinations flooding the market.